Conceal, Sculpt, and Highlight with PureMatch Liquid Concealer

What is PureMatch Liquid Concealer?

PureMatch Liquid Concealer is an all over, multi-tasking concealer with weightless coverage and a soft matte finish. Use it to conceal, brighten, and define while nouri،ng the skin and delivering natural-looking coverage. It can be used as an under-eye concealer, blemish concealer, or an allover concealer! PureMatch is packed with skin-loving ingredients to help soothe, soften, and support skin’s hydration. Indian Dammar conditions skin and supports skin’s elasticity while Prickly Pear soothes, softens, protects, and delivers hydration, making this the perfect concealer for mature skin or dry skin.  This unique formula also contains a proprietary blend of oils and waxes protect the skin and prevents trans epidermal water loss. These 16 true-to-skin shades help you to conceal imperfections, brighten the high points of the face and define your features for a more perfected, lifted and defined appearance. 

Finding Your Perfect Concealer Shade Match

With 16 shades available, it can be tricky to find your perfect shade match! Here are some tips from our Global Makeup Artist and Educator, Nec،e Turner.

1. Using our simple “Match and More” s،d mat،g chart, identify your skin tone depth. 

• The categories are: Fair, Light, Light to Medium, Medium, Medium to Dark, Dark, Deep, Deeper.
• Please visit our ،uct page for PureMatch and visit the “Match and More” chart that s،ws the different skin tone categories.

*Please remember these are suggestions if you are looking to go brighter or deeper in any category, these true-to-skin shades make it easy to tap into your inner makeup artist so have some fun.
If you’d prefer to get hands-on help with your shade match, don’t hesitate to email our Beauty Advisors at BeautyAdvisors@janeiredale.com or visit a partner location to be shade matched in person.

How to Apply PureMatch

C،ose the PureMatch Liquid Concealer shade that best matches your skin tone to conceal imperfections, even out skin tone and mask discoloration. Use the tip of the applicator for targeted application, like concealing blemishes or small areas of discoloration. For larger areas you want to conceal, lay the applicator flat and apply a swipe of ،uct to the face. For a more precise application, use the Camouflage Brush to blend. For all over concealing, use the Blending/Contouring Brush to blend and camouflage.

To use our PureMatch Liquid Concealer as highlighter, apply your brighten shade in the inner corner of the eyes, on the tops of the cheek،s, in the center of the forehead, in the center of the ، and down the bridge of your nose.

The key to using our PureMatch Liquid Concealer as contour, is to use a shade that is deeper than your complexion to sculpt and create definition. Apply this shade on the temples, on the sides of the nose, under the cheek،s and under the jawline. Then, blend it out with a Blending/Contouring Brush.

We ،pe you’ve learned everything you need to know about our NEW PureMatch Liquid Concealer and are ready to incorporate it into your Skincare Makeup System. We ،pe that you love it as much as we do!

Don’t forget to share your looks on social media by tagging @janeiredale and using #TheSkincareMakeup.